Waxing UnLyrical

DECEMBER 22, 2014

'It’s the end of the year, a time for reflection and a chance for a fresh start. So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. Don’t skim the post too quickly, though – there’s an important event announcement in there as well!

WordPress 184

WordPress Consultant Flickr Eventful 184

The Social Media Incubator

DECEMBER 22, 2014

'At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello. If you haven’t heard of the new social media site, there’s a good chance you will in 2015.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Convince & Convert

DECEMBER 22, 2014

'Image from BigStock.com. Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook.

Facebook 166

Facebook Conference Social Media Metrics 166

Small Business Mavericks

DECEMBER 22, 2014

'As the 2014 year wraps up, the predictions and lists for 2015 are starting to roll out. Just like all New Year’s Resolutions, there are some good ideas that everybody agrees they should do. The challenge is doing what you planned, right? B2C has a good look at SEO in 2015: the 5 Essential Elements of a Successful Strategy by Keely McGroarty, and I think some of these should make it on to your list next year: Responsive design — because mobile is only going to be more prevalent in th

SEO 126

SEO List URL Small Business 126

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Lucy Hall

DECEMBER 22, 2014

I HATE social media automation. It's just not social! However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. Another good reason to schedule promotional content or articles that you have written is to be able to better measure and analyse it's success rate, by using scheduling tools you can work out how many impressions your brand received versus click though rate and also decide the best time to post content for maximum reac

Social Media 60

Social Media HootSuite How To Patterns 60

Proactive Report

DECEMBER 22, 2014

'As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%. If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content tr

Content 63

Content Training Patterns Skills 63

ProBlogger

DECEMBER 22, 2014

'I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to re-evaluate how I blog, so I can blog better.

Blogger 55

Blogger Forums WordPress Social Media 55

Social Email Marketing

DECEMBER 22, 2014

Email marketing is still the most used channel for interactions between people and companies. Yet, other channels have joined the pack and are embraced by consumers. This is not just the case in B2C or among the so-called digital natives. It’s the same in B2B and across all generations as.

B2B 52

B2B Strategy Marketing Company 52

Social Email Marketing

DECEMBER 22, 2014

We all have them: inactive subscribers to our email marketing program and dormant email addresses. People that are still subscribed to our email lists with a valid email address but never open their emails, let alone interact with them. How do you reactivate and re-engage these inactive email.

List 55

List Engagement Marketing 55

Social Email Marketing

DECEMBER 22, 2014

Email marketing is still the most used channel for interactions between people and companies. Yet, other channels have joined the pack and are embraced by consumers. This is not just the case in B2C or among the so-called digital natives. It’s the same in B2B and across all generations as.

B2B 55

B2B Strategy Marketing Company 55

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