Mon.Jan 21, 2013

Trending Sources

Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. Wait, what is this Graph Search thing anyway? Photos my friends took in New York. Nightclubs nearby my friends like. Music my friends like.

Use Less Folders to Increase Your Email Productivity

Justin Levy

Over the years I have experimented with a number of different email folder strategies in an effort to increase my email productivity. have created folder structures by team, project and person. have created sub-folders that sorted email down to a single email in each folder. Every email that came in I would take 10-15 seconds to decide which folder it should go in. Does this sound familiar?

100% of U.S. Senators, 90% of Reps Are On Twitter

The Realtime Report

On Friday, Twitter announced that 100% of the US Senate and 90% of the House of Representatives are now active on Twitter. When Congress convened back in 2011, only 44% of the Senate and 35% of the House were actively using Twitter. The last two years have seen a huge change, with all of the Senate now using the service and 389 members of the House of Representatives.

How Martin Luther King May (Or May Not) Have Used Social Media


In honor of Martin Luther King Day today, here are 3 must-reads on how MLK may (or may not have) used social media – as well as lessons that can be applied to social media usage today. Social Media Strategy Ideas from Martin Luther King Jr. Let’s have a look at some ways you can achieve a similar effect for your brand on social media. Dr. Martin Luther King’s Social Media Dream.

A World Gone Social

Learn how companies must adapt to survive.

The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

So far in the convergence of search and social we have talked about Social Media / SMO ,  Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. If you’re well acquainted with P.O.E. feel free to skip this part. P.O.E. Paid, Owned, and Earned. Owned. Earned. accounts.

Wiki 48

Free education tools you have never heard of


This is a guest post by Sandra Miller, a tech writer from Brooklyn. —————— The number of education sites keeps growing at a fast rate. The popular ones are sometimes high budget and in the end, you end up knowing them. The rest may therefore, not be well-known and not specifically because they are less creative or beneficial. Plagiarism checker. Scitable. Saylor.

Three New(ish) Trends In Digital Media

Twist Image

Life after Facebook , Twitter , Instagram and YouTube ? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to brands as well. One thing is becoming increasingly clear, startups are coming up with new and fascinating things to do with technology and it is making its way into a newer way to think about how we're all connected. Here are three new(ish) tools as a bellwether towards new(ish) thinking: Cleanse. Match Game. Impermanence. There are more.

How Local Can Be Even More Powerful that Global

Engaging Brand

Speak to many people and the Internet has changed the business landscape - many speak of the global economy , a global village and how globalisation has widened the market for small business as well as large  corporations. This is all true but I think it tricks us into thinking too globally. Actually another powerful internet tool is the ability to localise, the ability to find and grow niches.

How to Make Email Newsletters Better


This is the screenshot of my email newsletters signup form at my blog. I’ve been blogging since 2008 and it has always been there. Right-hand side. Around the middle of the page, on every page of the site. Today I wanted to share what I have learned on how to make email newsletters better. Use a RSS-to-Email Service. Believe it or not, people like getting email. Use a Email Service. Takeaway.

We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

I first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing. His bestselling book We First is a must read for anyone who believes that businesses play a role in their larger community. About Simon.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

5 Blogging Tips to Give Your Readers What They Want


This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. Building Relationships. Know Your Readers Well. Related Posts.

5 Ways to Turn People Off with Your LinkedIn Photo

Shift Digital

It’s a generally accepted principle that we love to watch people fail. In fact, we love it so much that we’ll be late for work by slowing down to look at an accident. Personally, I’m fascinated by the number of inappropriate LinkedIn photos I see on a regular basis. Check out my previous article on awesome LinkedIn facts for more interesting LinkedIn statistics.

Are preconceived notions on social media killing your program?

Jeff Esposito

Social media is a very large bell jar. While we might be thinking outside the box in terms of our companies or clients, we’re also boxing ourselves into what the social media bubble is doing. Many times this leaves us blind to go against the gospel of the groupthink tank that is social media. This mindset can leave us closed to accepting new thoughts from those outside the social bubble.

Are You Following these 5 Headline Writing Tips for Better SEO Traffic?


This guest post is by Garrett Moon of Todaymade. There are so many variables to a great blog post. There’s the topic. There’s the writing style and overall quality. But few things compare to the headline. After all, your headline is the first thing that your readers will see, and is probably the most important factor in determining if they will actually read your article. Step 1.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The big challenge for social media attribution

The Way of the Web

Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search. And I have a particular example to illustrate it. Time – an enemy of attribution? Buffer.

2013 ProBlogger Training Event: To Be Held on the Gold Coast in Queensland


Today I’m excited to share news about the location and some other previously secret details of the new Aussie ProBlogger Training Day. Over the last 3 years we’ve held a live blogging conference here in Melbourne that has grown both in attendee numbers but also impact each year. The feedback from last year’s event was amazing. International Guests Welcome. ProBlogger Site News

How To Build Reciprocal Links

Small Business Mavericks

A few short years ago, bloggers scrambled to get rid of the reciprocating links in their sidebars because it was announced that Google was not going to let those links be used for SEO purposes. Many people called it a penalty. It wasn’t a penalty, but Google was adamant that they wouldn’t reward such links either. Recriprocal links became the pariah of SEO tactics. In fact, if you link to your buddy and your buddy links to you, those links won’t really help you a lot in the search engines. Here’s another way you can go about building links. But you get the idea.

The big challenge for social media attribution

The Way of the Web

Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search. And I have a particular example to illustrate it. Time – an enemy of attribution?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

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