Sun.May 29, 2011

Trending Sources

Customer-Centric Social Media: What is Your Unique Social Proposition?

Conversionation

There is no shortage of acronyms in the marketing jargon. Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym. It’s really confusing and [.]. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP

Are Social Media Companies Overvalued? [Infographic]

Pamorama

Are we experiencing a tech bubble in shares of social media companies? When LinkedIn recently went public with a blockbuster IPO, its shares were priced at $45 and they skyrocketed to over $100 in the first day of trading, a valuation of $8.9 billion. Hysteria ensued about the ballooning stock price amid warnings about the formation of a new speculative bubble in tech stocks. billion. billion.

Empire Avenue – Measurement of Social Influence?

Janet Fouts

People have been telling me I’ve “just GOT to sign up for Empire Avenue “, and “it’s a true measure of the real social influence of the experts&#. Bullshit. It’s a game. It’s a relatively interesting game, especially if you like to watch ant farms. How to win at Empire Avenue. This is me resisting. Your shares spike and you look like a big deal. Is it fun?

Accidental Spokespersons and Influencers: the Unidimensional Mistake

Conversionation

Identifying and engaging so-called influencers is one of the major activities in business that use social media. Unfortunately, it is often for the wrong reasons: defensive brand reputation management or engaging influencers in completely irrelevant ways, blinded as we are by the term “influence”. Businesses also often don’t see how they can use a multichannel [.].

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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QR Codes: When, Where, Why & How

Social Email Marketing

Last week I posted an introduction to QR codes inspired by a whitepaper from GetResponse. Today, I thought we might consider the when, where, why and how of applying QR codes. camera equipped smartphone which has the right reading software installed can scan these codes in an. Email marketing Mobile marketing email marketing online marketing QR code generator QR codes smartphones

Weekly Roundup: the BWE Edition

Waxing UnLyrical

I’m still in NYC , having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. It’s been fun to see and experience Manhattan again after three years. Three years? Jeez, what have I been thinking? I can NEVER stay away from New York this long ever again! That itself was worth the trip. Heather Solos and Home Ec 101.

Sites 31

5 Product Creation Mistakes Most Bloggers Make

ProBlogger

This guest post is by Henri Junttila of WakeUpCloud.com. Creating your own products can take you from earning a few dollars a month to a few thousand. It can be scary, but as you learn to take action, and learn from the feedback you receive, you get better and better. There are many mistakes I see beginning product creators make. Copyright photocreo - Fotolia.com. Don’t let that be you.

How To Get The Salary You Deserve

Twist Image

Episode #255 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Saul Colt (also known as the smartest man in the world ) e-introduced me to Jim Hopkinson a few years back (in fact, it was just prior to the launch of my business book, Six Pixels of Separation ). Hopkinson is one of the marketing people for Wired Magazine and has a Podcast called, The Hopkinson Report. Over the course of his professional career he became the de facto source for advice on how to negotiate a better salary. Enjoy the conversation. bite size edits. blogging. book oven.

A World Gone Social

Learn how companies must adapt to survive.

3 Lessons About Social Media Marketing Learned From Transformers

The New Strategist

Social Media is awesome. Transformers are awesome. Coincidence? I’ll let you decide. Lessons can be drawn from anywhere. Not long ago I remembered an old poster titled ‘Everything I need to know about life I learned in Kindergarten’. also stumbled across one of my old G1 Transformers toys the other day. These two memories combined in to the inspiration for this post. at first.

Never Used a Sales Video? Now’s Your Chance!

ProBlogger

If you’re a regular here at ProBlogger, you know that I often post videos on the blog. love doing video posts—it’s fun, it’s something a bit different, and it’s a good way to really reach out to my readers. think videos provide bloggers with a good opportunity to connect in a way that can be hard to do through written text. I’ve also found video really useful for generating sales. Just as writing informational blog posts is different from writing sales copy, preparing a standard video for my blog is very different from making a sales video. The results?