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CONVERSIONATION MAY 29, 2011 Customer-Centric Social Media: What is Your Unique Social Proposition? There is no shortage of acronyms in the marketing jargon. Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym. It’s really confusing and [.]. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP | PAMORAMA MAY 29, 2011  Are Social Media Companies Overvalued? [Infographic] Are we experiencing a tech bubble in shares of social media companies? When LinkedIn recently went public with a blockbuster IPO, its shares were priced at $45 and they skyrocketed to over $100 in the first day of trading, a valuation of $8.9 billion. Hysteria ensued about the ballooning stock price amid warnings about the formation of a new speculative bubble in tech stocks. billion. billion. | CONVERSIONATION MAY 29, 2011 Accidental Spokespersons and Influencers: the Unidimensional Mistake Identifying and engaging so-called influencers is one of the major activities in business that use social media. Unfortunately, it is often for the wrong reasons: defensive brand reputation management or engaging influencers in completely irrelevant ways, blinded as we are by the term “influence”. Businesses also often don’t see how they can use a multichannel [.]. | SMALL BUSINESS MAVERICKS MAY 29, 2011 Tips For Facebook Marketing All Facebook shares these tips for effective marketing and public relations through Facebook: Post your best content on Thursday because that is the day it is most likely to get read. Release major news releases early in the morning; otherwise, you will get shuffled to the bottom of the news feeds. Full links are 300% more likely to get read than short URLs (which is the total opposite of Twitter, by the way). When adding buttons to your website, use both the Like and the Send button. Words like “best&# and “most&# are most shareable on Facebook. | | | | | | | |
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DANNY BROWN | SUNDAY, MAY 29, 2011 On Giving a Damn
People will agree or disagree with you. People will agree or disagree with how you do things. That’s how it should be – none of us have all the answers. The trick is in deciding who you give credence to, and who you let pass by because they offer nothing of value except repetition. But the “trick” is actually pretty easy to work out. In your personal life, you give a damn about your loved ones – friends, family, partners. In your professional life, you give a damn about your business partners, your colleagues, your clients and your customers. If you blog, you give a damn about your community. MORE >> -
SOCIAL EMAIL MARKETING | SUNDAY, MAY 29, 2011 QR Codes: When, Where, Why & How
Last week I posted an introduction to QR codes inspired by a whitepaper from GetResponse. Today, I thought we might consider the when, where, why and how of applying QR codes. camera equipped smartphone which has the right reading software installed can scan these codes in an. Email marketing Mobile marketing email marketing online marketing QR code generator QR codes smartphones MORE >> -
CREATIVE RAMBLINGS | SUNDAY, MAY 29, 2011 10 ways to speed up your WordPress blog
Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); EmailSharebar Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); Email Choose the right host Harness the power of GTMetrix Use caching. MORE >> -
SPIN SUCKS | SUNDAY, MAY 29, 2011  Brand Warfare as Counterinsurgency
Imagine taking the US Military Field Manual for Counterinsurgency , putting it into Google Translate and converting it into brand speak. The result would be Brand Resilience: Managing Risk and Recovery in a High Speed World by Jonathan R. Copulsky. We’ve often heard of marketing compared to warfare, but that’s old school. Now, with social media amplifying and accelerating messages, the concept of protecting your brands using counter insurgent tactics is really quite brilliant. Think about it; Are you protecting your brand? “Yes, I have a crisis communication plan&# is not enough. MORE >> -
JANET FOUTS | SUNDAY, MAY 29, 2011  Empire Avenue – Measurement of Social Influence?
People have been telling me I’ve “just GOT to sign up for Empire Avenue “, and “it’s a true measure of the real social influence of the experts&#. Bullshit. It’s a game. It’s a relatively interesting game, especially if you like to watch ant farms. Anybody who is signed up can tell you how quickly you’re inundated with private emails telling you “I’m a great investment&# stating their growth and asking for participation to get them more “eaves&#. How to win at Empire Avenue. This is me resisting. Your influence. Sure it does. MORE >> -
- 5 Product Creation Mistakes Most Bloggers Make PROBLOGGER | SUNDAY, MAY 29, 2011
- Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and Bill Taylor Walk Into A Bar. TWIST IMAGE | SUNDAY, MAY 29, 2011
- Weekly Roundup: the BWE Edition WAXING UNLYRICAL | SUNDAY, MAY 29, 2011
- 3 Lessons About Social Media Marketing Learned From Transformers THE NEW STRATEGIST | SUNDAY, MAY 29, 2011
- Great overview from our team in APAC. Always mazes me the. STEVE RUBEL | SUNDAY, MAY 29, 2011
- Never Used a Sales Video? Now’s Your Chance! PROBLOGGER | SUNDAY, MAY 29, 2011
- How To Get The Salary You Deserve TWIST IMAGE | SUNDAY, MAY 29, 2011
- Speech from the New England XPO CHRIS BROGAN | SUNDAY, MAY 29, 2011
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