Wed.Dec 28, 2011

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15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! Image: JKönig via Flickr, CC 2.0. while back, I posted 6 ways to ruin your chances of getting free publicity over at BNET. Event.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing. Does this confuse you? Breathe!

No time to read books?

SocialFish

If you are like me, you likely have a pile of new business books on your desk waiting to be read. Maybe you even received a few more for Christmas. And despite all good intentions, you never have time to read them. ReadItForMe can help. I was a little skeptical at first when I heard about the site, but then I checked out a few of the books I’ve already read just to see how good these folks are, and I talked to their founder, Steve Cunningham, and I am very very impressed. So much so that we agreed to have them have Humanize on the site – watch out for that in the next month or two.

Social Media Comic: Your Customers Are Not The Enemy!

SocMed Sean

When you think of your customers, how do you picture them? Are they friendly, appreciative, and happy to be using your products and services? Or are they angry, complaining, and ready to hang you out to dry publicly every time one of your products doesn’t perform properly? If your perception is of happy people, great. Are your customers really just whining? Think about it. Cheers! Digg this!

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Top 11 Social Media Marketing Blog Posts of 2011

Firebelly

Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. Facebook For Business Tip #1: Pages not Profiles. Social Search: Tempur-Pedic “Ask Me” Commercial. 9. Facebook For Business Tip #8: Wildfire Contests. 8. Gettin’ Unique With QR Codes. 7. Make Your Social Media Sharing Buttons Effective. 6. Facebook for Business Tip #4: Custom “Tabs”. 5.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction. rapidly. This is one of those moments when the Marketing industry must give pause. We're not going to see standard adoption here (at least, I don't think we will). It feels more like what Ray Kurzweil defines as exponential growth (more on that here: Spirit of the Time - Ray Kurzweil at Zeitgeist Americas 2011 ). million new iOS and Android devices activated on Christmas Day alone. million to 1.8 " The one screen world.

Plan for the Unexpected

Spin Sucks

Today’s guest post is written by Lisa Gerber. As I write this, it’s the morning after Christmas. Boxing Day. We’re cleaning out the boxes here. Getting ready for the weekend, New Years, and more importantly taking advantage of down time to clean out. love this time of year. It’s It’s quiet everywhere. We’ re cleaning out closets, basements, inboxes, and Facebook friends.

Did you write any social media policies or guidelines in 2011?

SocialFish

Idealware is working on creating a Social Media Policy Workbook to be released in April at NTEN’s 2012  Nonprofit Technology Conference.  To support the Workbook content (and to highlight in an upcoming NTEN:Change article) they are hoping to profile a number of different organizations who are dealing with tough social media policy issues. They need examples of orgs who have: Created a privacy policy, especially for an organization that needs to be HIPAA compliant. Laid out a monitoring and responding policy. Can you help? Please contact Andrea Berry (andrea[at]idealware[dot]org). Thank

What’s Your Number?

Spin Sucks

Today’s guest post is written by Erika Napoletano. . No, this post isn’t about a crappy pickup line or some other awkward online dating experience. In all honesty, it’s the result of a pretty awesome dating experience (at least one that doesn’t involve a guy showing up at my house drunk with a gun – but I digress – and yes, that actually happened). Still digressing. Bad Decisions. Time Lost.

Social networking: most popular online activity worldwide.

Sherrilynne Starkie

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Deal With The Haters

Twist Image

I have no idea how to interact with the haters. spent over a decade in the music industry reviewing artists for weekly and monthly magazines and newspapers. In all of that time, I rarely reviewed artists I didn't like or albums I didn't like from artists that I did like. One, with the limited space that print offered, I preferred to use that space to talk about something that I thought the readers might enjoy spending their money on (something positive). Two, if something was so bad (at least, according to me), why even bother giving it any coverage or attention? " Big time wuss. troll.

Thank You For the 2011 Memories

Ari Herzog

(rewrite this). To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for stumbling, digging, facebooking, printing, emailing, reacting, and otherwise sharing me and my feature authors with your friends and colleagues. Thank you for commenting. Gleaned from the Top Commentators plugin, their names — your names — are below. I am unsure why some names are truncated; I blame the plugin. Thank you for reading!

Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

(Happy Holidays! analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #3. Everybody loves a disaster! Enjoy. – Jay). Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. Twit Happens #2 – Tone Deaf. Trade-off?”

Six Links Worthy Of Your Attention #80

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Missed 2011 in pop music? Fear not. This amazing five minute track shows mash-ups aren't dead. Can you name all the tracks? Derivative or pure genius?" " (Alistair for Hugh). Drunk History Christmas with Ryan Gosling, Jim Carrey and Eva Mendes - Funny or Die. Genius.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

2012 Challenge for Social Media

Engaging Brand

Technology has come a long way fast.so fast I think us mere humans are only now starting to realise the impact that technology could have on our lives. The task for 2012 is that in technology, in social media. technology doesn't infuse life but life is infused through technology. There is a wonderful quote from W Brian Arthur that says "technology is a means to fulfill a human purpose" and my hope that 2012 sees us use technology not for the sake of the tech but for the sake of delivering that greater human purpose. . Our test for our businesses is how do we deliver that greater human purpose?

Stories From Smaller Nonprofits: Baltimore Child Abuse Center

Diva Marketing Blog

We continue our special December series that shines a spotlight on nonprofit organizations that are often in the shadows. Today's nonprofit pulls back the curtains and exposes horrific abuse to children. Shedding light on the secrets begins the healing. . Last year, BCAC saw more than 850 children and their families.  . There are too many butterflies. My abuse began when I was 5 years old.

NFL Week 17 Matchups Predicted by Social Media

Jeff Esposito

So this is it, Week 17 of the NFL season. Most fans know whether or not their team will be headed to the post season, there are still two spots up for grabs in the AFC and one in the NFC (Full NFL playoff scenarios ) – so fans will have something to watch for. So far on the year, I am sitting with a 123-116 mark. Don’t lie we know you are one of them. Tennessee 6, Houston 10. NY Jets 16, Miami 0.

How To Balance A Home Small Business And Family

Small Business Mavericks

Due to the current job market crisis, more people are working from home than ever before. There are a lot of opportunities to work from home or to work for someone else from home. Whatever you choose, you will still have a small business working from home. What have others found out about balancing home life with your job sitting on the kitchen table? Anyone can have a small business out of your home. Once you have the basic business set up out of the way, you then need to consider to balance the two. small business still needs to operate as a small business and family still needs to be family.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Resolve To Do _ for 30 Days

Ari Herzog

Matt Cutts is a smart guy. He directs a team at Google that fights web spam. He holds a doctorate in computer graphics. And, he preaches the benefits of trying new things. Here, give this guy a spin for the next 3 minutes: Is there something you aren’t doing today but would like to try for the next month? You have my permission to try it out. That’s what I’ll do. What about you?

What’s Your Number?

Spin Sucks

Today’s guest post is written by Erika Napoletano. . No, this post isn’t about a crappy pickup line or some other awkward online dating experience. In all honesty, it’s the result of a pretty awesome dating experience (at least one that doesn’t involve a guy showing up at my house drunk with a gun – but I digress – and yes, that actually happened). Still digressing. Bad Decisions. Time Lost.

Resolve To Do _ for 30 Days

Ari Herzog

Matt Cutts is a smart guy. He directs a team at Google that fights web spam. He holds a doctorate in computer graphics. And, he preaches the benefits of trying new things. Here, give this guy a spin for the next 3 minutes: Is there something you aren’t doing today but would like to try [.] Thank you for reading! If you are inspired to add a comment with your thoughts, please visit Resolve To Do _ for 30 Days in your browser. Ari Herzog is a new media explorer. You can join his Facebook blog community here and sign up for his email newsletter. by Miele Capricorn. Productivity

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic shoveling sucks Snow

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