Sun.Apr 01, 2012

Trending Sources

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need. Will you provide me with links to your accounts? Why are these networks right for my business? Pretty self-explanatory. Probably not.

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

The tables below are meant to  illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Very few of the most popular tweeps make the grade on the influence table.  Also, quite a few influential tweeters don’t have that many followers, relatively speaking.  Congratulations to @phdinparenting who continues to top both lists. Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Users must be listed on Grader to be included on either table. Twitter Popularity ( Grader ).

Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That Lightweight.

Are you on Goodreads? Win a signed copy of Humanize!

SocialFish

Goodreads Book Giveaway. Humanize. by Jamie Notter and Maddie Grant. Giveaway ends May 01, 2012. See the giveaway details. at Goodreads. Enter to win. Humanize Mark Your Calendars

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A World Gone Social

Learn how companies must adapt to survive.

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Create more value than content.

Engaging Brand

At the Tedx Talk last week, we listened to the social media thoughts of  Tim O’Reilly , the founder and CEO of O’Reilly Media, largely considered to be the world’s foremost computer book publisher. He said an interesting thought, that we should all think about this week. Create more value than you capture". love that idea. love it in terms of social marketing. love it in terms of leading people. love it in terms of being the best human being that you can be! This week when you are tweeting, blogging, any social media activity.I would add the following thought. Create more value than work".

19 Essential WordPress Plugins for Your Blog

ProBlogger

This guest post is by Eric Siu of Evergreen Search. WordPressers are always looking for helpful plugins for their blogs, and if you’ve been following today’s posts on ProBlogger, especially Install Your First WordPress Plugin , you’re probably in the same boat. So I thought I’d compile a list of the most popular to get you started. To make things simple, the plugins in this post have been broken into different categories. SEO plugins. WordPress SEO : If there’s one plugin from this list that you should get, this is the one. Forget no more! Social plugins.

The Realities Of Being Brandwashed

Twist Image

Episode #299 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #299 of Six Pixels Of Separation - The Twist Image Podcast. I was honored to share the stage with Martin Lindstrom at The Art of Marketing last month in Toronto. If you listen to this Podcast and read my Blog but you've never heard of Martin Lindstrom, please drop everything and pick up each and every one of his brilliant marketing books. His last three gems are, Brandwashed , Buyology and BrandSense that should not be missed. Enjoy the conversation. blogging.

Install Your First WordPress Plugin

ProBlogger

This guest post is by Karol K of ThemeFuse. WordPress is a platform that’s rather easy to use, for the most part. Publishing new posts is easy, creating new pages is easy, and moderating comments is—again—easy. And that’s great because, this way, the platform can be used by anybody. Once you get a clean version you are well-off to join the blogging world. Where can you get plugins from?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Are You Over Analyzing Your Small Business?

Small Business Mavericks

There is an interesting post on Small Business Newz that discusses the much vaunted “Big Data Train.” ” The article makes sense up to a point, however, there are times when I wonder if small businesses are over analyzing their online presence. Being online does open up the prospect of measuring everything that happens. Whether it’s email views and responses, visitor activity on your site, or how readers respond to social media activity – there is a way of collecting data and measuring that data against a range of standards. Bit is it too much?

What You Need to Know Before You Start a WordPress Blog

ProBlogger

This guest post is by Matt Hooper. After reading through Darren’s census of ProBlogger results, a couple of numbers stood out to me. 8.7% of ProBlogger readers haven’t started a blog of your own yet. Only just over half of the respondants are on the WordPress.org platform. The latter caught my attention since you will find a lot of tips and tricks for the WordPress.org platform here on ProBlogger. From looking at these two numbers, you could make a relatively educated guess that there are still a lot of people out there looking to start a WordPress blog. Finding a home: web hosting.

Are you setting yourself up for failure?

Jeff Esposito

Do you work around the clock, seven days a week? Take a second to consider the answer. I am sure that for the most part that the answer is no. While the question might seem a no-brainer, it is actually one that I have seen debated time and time again within the community management and social media fields. Both answers have merit, but are equally incorrect. Image -  viewerblur.