Mon.Jan 08, 2024

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? I am not a cookie expert. I wish I were. But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about.

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Meta Files New Motion to Stop the FTC From Implementing User Data Restrictions

Social Media Today

Meta's fighting the FTC's effort to restrict the company's use of user data, specifically for teen users.

Data 186
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How to View Deleted Ads

Jon Loomer

It’s possible that you deleted ads in the past and you now need to see their results. If you run a search by name for those ads, they won’t appear. You can uncover them with a small trick. Within the Ads Manager search bar, type in “deleted.” Select each of these options: Campaign delivery is deleted Ad set delivery is deleted Ad delivery is deleted You will then see all campaigns, ad sets, and ads that you’ve deleted.

How To 137
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TikTok Splits Marketing Measurement Partners into Specialty Elements

Social Media Today

The new categorization will make it easier to find the right measurement assistance for your campaigns.

Marketing 182
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Unlock the Power of Data Insights with Oktopost’s New Homepage

Oktopost

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you

Data 125
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Snapchat Shares New Insight into the Roles that Social Platforms Play in Facilitating Close Connections

Social Media Today

A new study from the National Opinion Research Center underlines the connective value of Snap.

Platform 182

More Trending

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Meta Files Motion To Stop the FTC From Implementing User Data Restrictions

Social Media Today

Meta's fighting the FTC's effort to restrict the company's use of user data, specifically for teen users.

Data 165
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Authentic Beauty – Reflections for Women Social Workers

For Real Social Workers

Introduction We are born into a world of comparisons. One of the first comparisons is found in the question “who does the baby look like? Then there are the comparison statements. “The baby has hair just like her mother when she was a baby.” “He has his father’s eyes.” Comparisons do not stop there. We are taught to observe, analyze, and measure our worth based on how we perceive others.

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TikTok Implements New Restrictions on Hashtag Search in its Creative Center

Social Media Today

TikTok's removed hashtag search to avoid criticism of its moderation approach.

Hashtag 182
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The Rise of Short-Form Content: A Deep Dive into TikTok and Instagram Reels

Quintly

The rise of short-form content has revolutionized how brands tell their stories. Read on to learn what led to the rise of this trend + how you can use it.

Content 52
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok Splits Marketing Measurement Partners Into Specialty Elements

Social Media Today

The new categorization will make it easier to find the right measurement assistance for your campaigns.

Marketing 165
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What government agencies need to know about social media archiving

Sprout Social

There’s social media management, then there’s social media management for government agencies. After all, who else can say their posts count as public record under the Freedom of Information Act (FOIA)? To maintain compliance with the law, government organizations must implement thorough social media archiving practices. It’s not the most exciting work, but it’s critical to protecting your agency from future risk.

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Threads Will Now Enable Users to Filter Search Results Chronologically

Social Media Today

A key update as Threads looks to increase the pressure on X.

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How to Get More Followers on LinkedIn

Buffer Social

In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather. I can personally attest to the power of focusing your creative efforts on LinkedIn, as my own account sits at over 11,000 followers as a result of consistent posting over the past 4 years.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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TikTok Implements New Restrictions on Hashtag Search in Creative Center

Social Media Today

TikTok's removed hashtag search to avoid criticism of its moderation approach.

Hashtag 175
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X Expands Partnership with IAS on Vertical Video Ad Placement

Social Media Today

The new partnership will provide more assurance for X advertisers.

Video 184
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X Expands Partnership With IAS on Vertical Video Ad Placement

Social Media Today

The new partnership will provide more assurance for X advertisers.

Video 182
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Threads Accidentally Launched an Option to Filter Search Results Chronologically

Social Media Today

A key update as Threads looks to increase the pressure on X.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Snapchat Shares Insight Into How Social Platforms Facilitate Connections

Social Media Today

A new study from the National Opinion Research Center underlines the connective value of Snap.

Platform 152
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Threads Accidentally Launched an Option That Enabled Users to Filter Search Results Chronologically

Social Media Today

A key update as Threads looks to increase the pressure on X.

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Scroll-Stopping Social Media Hooks [Infographic]

Social Media Today

Some notes of inspiration for your 2024 content planning.