How Meta Ads Agencies Provide Value in 2024 and Beyond
Jon Loomer
OCTOBER 23, 2023
The years of 2021 to 2023 have been transformational in terms of the roles and responsibilities of Meta advertisers. The specific areas where agencies can focus to provide value are evolving rapidly. Campaign creation is becoming turn-key. Advantage+ Shopping Campaigns are an example of the direction this is heading. Fewer levels to pull, AI-driven targeting , and a more streamlined approach.
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