Firebelly

OCTOBER 10, 2013

'The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life.

Social Media 202

Social Media Crowdsourcing Brands Foursquare 202

The Social Media Incubator

OCTOBER 10, 2013

'You may ask yourself, how can Flickr benefit a business marketing strategy? Maybe you have pictures of products, services and other portfolio work that you want to display. Whether that means you display it on a conference room TV, on a blog or in a Facebook post. Flickr allows accessibility, sharing and organization with your photos. With the Flickr App , you or anyone you allow to organize your account can add photos from anywhere from their mobile device.

Flickr 144

Flickr iPad Mobile Apple 144

Convince & Convert

OCTOBER 10, 2013

'In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel.

Hotels 152

Hotels Review Instagram Travel 152

The Social Media Incubator

OCTOBER 10, 2013

'Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Personas have long been a popular method of helping to bring personality to a brand, product or service. Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch. Or the GEICO Gecko. Or the Aflac Duck.

Social Media 132

Social Media ROI Sports Campaign 132

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Small Business Mavericks

OCTOBER 10, 2013

'If you have a Facebook page and you haven’t switched over to the new Facebook Insights reporting look, then I encourage you to do that right away. I think you’ll be impressed with the new metrics reports. Some things have changed for the better. What’s gone from Facebook Insights are “Virality” and “People Talking About This” (PTAT) This is good.

Metrics 101

Metrics Report Facebook Analytics 101

Writtent Blog

OCTOBER 10, 2013

'To understand “agile marketing,” you must first understand the whole agile methodology. Introduced first for software development, this method focuses on using new work cadences, sometimes known as “sprints,” to prepare for an unpredictable workflow. The traditional method is known as the “waterfall” method, or put simply, taking on each task as it comes, even if it’s piled on top of something you’re already working on.

Marketing 85

Marketing Project Meeting Review 85

Buzz Marketing for Technology

OCTOBER 10, 2013

'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

Data 219

Data Loyalty Mobile Hotels 219

Firebelly

OCTOBER 10, 2013

'Here at Firebelly all of our staff is a little social media obessed…after all it’s our job to be! However, we also know most people don’t have time to consume social media news like we do. This is exactly why we are committing to bringing you the best social stories every week in our new “Linking About You” post. Each week you’lll find five stories we’ve compiled that shed light and insight into the world of social media.

Social Media 143

Social Media Meme Hashtag Startup 143