Fri.May 04, 2012

Trending Sources

8 Tips for Using QR Codes in Marketing

Idaconcpts

QR codes are a good way to get consumers involved, to keep them engaged and interested in what you have to offer. Here are 8 tips for using QR codes in your marketing campaign. 1. Use QR Codes for Contact Information. Always Provide Quality Content. Know Your Target Market. Use QR codes only where you know they will work. 4. Make it Natural. Use QR Codes to Direct-Dial. Make it Interesting.

Tips 60

The Impact of the Social Customer: Changing Your Organization from the Inside Out

SocialFish

Event report: Fusion Marketing Experience 2012 Antwerp – Day 1. Event report: Fusion Marketing Experience 2012 Antwerp – Day 2. Fusion Marketing Experience Antwerpen: quotes  (Great selection of tweets in two Storify slideshows). Enjoy.  I assume Jamie will post his slides in due course – I’ll link to them in the comments when they are up. Humanize

#FollowFriday: Lisa Grimm

Spin Sucks

Last year, right about this time, I was standing in the grand hall at the conference center where BlogWorld was being held and I finally got to meet the incomparable Lisa Grimm. After following one another on Twitter for quite some time, it was fun to finally see her. It was too brief. Get this. They have a blog. The mall  has a blog , where Lisa and her team update multiple times a day.

Six Tips on How To Make Your Website Pinterest Friendly

Diva Marketing Blog

Pinterest. Pinterest. Pinterest. There I'd said it. Now I'm definitely out of the P-closet. That does sound a bit odd. well you know what I mean. . Couple of weeks ago I had the pleasure of conducting a members only web cast for the American Marketing Association on Pinterest. Oh no Toby not another Pinterest post! Well, yes but we'll look at Pinterest a little differently. Vocabulary matters.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Going Beyond Transactions to Learn More

Geoff Livingston

Sales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about their stakeholders. Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them [.]. Case Studies Crowd Science day depression ED erectile dysfunction Everyday Health hour learn marketing profiling reading research stakeholder survey time week

ROI 21

Ditch the Gimmicks for Blessings

Shift Digital

There are so many contests being run through social media these days it kind of makes me nauseous. Like our page, retweet our message, share, vote, comment, follow…it’s exhausting! And for what? To gather followers who only like your brand to get something from you? What’s more is even if you enter one of these contests, you hardly ever hear of someone actually winning it, let alone any of the gold mine of content that would go along with the winners experience. But that’s another blog for another day. There’s a different way. Let’s try blessing our customers. What do I mean by that?

Fetching Friday – Resources Mashup & Chinchilla Love

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content Marketing. Business / Career. Freelancing. Hint: The pay is great.

Digital Marketing Puzzle – #8889

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Related posts: Why does your website need SEO?

A World Gone Social

Learn how companies must adapt to survive.

Which social network would you quit?

Sherrilynne Starkie

If you had to quit one social network, which would it be?  This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Unfortunately for Pinterest , the newest platform of all is the one that folks say they would quit first, with 22 people singling it out. Next comes the much-maligned Google+ with 14 people willing to leave it in the dust. ceoworld.biz).

Alicia speaks at Association of Business Psychologists Conference

Absolute PA

I’m very excited about my next speaking engagement at the Association of Business Psychologists Conference 2012. The ABP is a charity that represents business psychology by actively championing the benefits of the use of psychology in the workplace. The key ingredients for a winning profile. So expect lots of tweeting from me while at the event using the hashtag #ABP2012.

Have You Been Hit By Either The Panda Or The Penguin?

Small Business Mavericks

Google has been reworking search algorithms for years, however, they have been coming thick and fast recently, and Google I’m sure has taken great pleasure in applying names to them. Earlier in the year we had the Panda update that hit poor quality sites and recently we had the Penguin update that is said to hit spammy websites. The problem with the Penguin update is that it came hot on the heels of a fresh Panda update, so webmaster who suffered a drop in traffic are unsure if it is due to poor quality (Panda) or spam (Penguin). You don’t use spam? What about your website?

Weekend Project: Research the Audience You Want … but Don’t Have

ProBlogger

This guest post is by Logan Marshall of the  Free Life Project. When I was starting out online, there was something that drove me absolutely crazy. It infuriated me. It made me want to punch a dozen newborn kittens. Okay not really, but it got me mad. Real mad. What am I talking about? Simply this: Everyone says you must “understand your audience.” Spend some time thinking about it.”. Not fun.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Ditch the Gimmicks for Blessings

Shift Digital

There are so many contests being run through social media these days it kind of makes me nauseous. Like our page, retweet our message, share, vote, comment, follow…it’s exhausting! And for what? To gather followers who only like your brand to get something from you? What’s more is even if you enter one of these contests, you hardly ever hear of someone actually winning it, let alone any of the gold mine of content that would go along with the winners experience. But that’s another blog for another day. There’s a different way. Let’s try blessing our customers. What do I mean by that?

The Learning Circle

Engaging Brand

Learning is a constant drive of mine.there is so much too learn and so little time! An important business tip from my good old Dad was. Learning is great.it's great to read, great to watch, great to listen.but learning is only complete when you take action. Reading is just reading without putting it into practice". So question.as you end the week.ask yourself. What have you learned? But then what action have you taken to truly complete the learning circle. Learning

Tips 8

Weekend Project: Get to Know Your Audience

ProBlogger

Many of the bloggers I speak to tell me about their audiences. They know their ages, their locations, and how often they visit and comment on their blogs. But as we all know, there’s a wealth of other information that we can access about our blogs’ readers. But actually getting hold of that information, and then using it to build out our understanding of our readers in a helpful way can be difficult. Then there’s the question of getting to know the readers you haven’t yet attracted to your blog—that’s a whole other challenge. Originally at: Blog Tips at ProBlogger.

Six Links Worthy Of Your Attention #98

Twist Image

93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Michael Abrash is a brilliant architect and game developer behind some of the best games around today. He works for Valve , which has almost single-handedly disrupted the distribution channel for games by, well, not being jerks. Valve's CEO is famous for responding to emails directly, and they generally solve for making stuff that works and paying creators well. In this post, Abrash explains how he came to work at Valve, years after it launched. Don't work. Be hated.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Getting out of the echo chamber, dog fights and social profiling

Jeff Esposito

Man this has been a stressful week. This stress has been more hme related than work related as Megatron AKA Baby Espo is having surgery bright and early today. Hopefully your week was better. Any big weekend plans? Hope it is a good one and look forward to catching up on Monday. So without further adieu here is this week’s edition of Five for Friday. This post touches on that argument.

Brand Against The Machine – A Book Review

The New Strategist

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. Brand Against The Machine’ isn’t like any other brand book you’ve ever read.

Cartoon of the day

Jeff Esposito

Cartoon of the Day

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