Jon Loomer

NOVEMBER 20, 2023

Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you’ve used it, you understand it’s something you can’t do without. The problem is that so many advertisers don’t even realize it exists. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here.

CPM 173

CPM Types Campaign Examples 173

Social Media Today

NOVEMBER 20, 2023

LinkedIn says that an increasing number of its members are reading its new collaborative posts.

Collaboration 176

Collaboration LinkedIn Engagement 176

Jon Loomer

NOVEMBER 20, 2023

Don’t assume that Meta ad CPMs will go up this holiday season… CPM, or Cost Per 1,000 Impressions, is directly connected to advertising costs. A primary factor driving CPM during the holidays is competition. If more advertisers spend more money in the auction, the cost to reach people should increase. If CPM increases, your ads need to be more effective to remain profitable.

CPM 146

CPM Price Cost Advertising 146

Social Media Today

NOVEMBER 20, 2023

With the dust still yet to settle, many are now wondering what comes next for the AI field?

Project 178

Project Platform 178

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Forbes Social Media

NOVEMBER 20, 2023

Incoming exec Emmett Shear has regularly tweeted about sexual dynamics between men and women and the controversial pick-up artistry manual The Game.

Social Media 141

Social Media 141

Social Media Today

NOVEMBER 20, 2023

The initiative aims to shine a spotlight on Black-owned brands during the broader sales event.

Google 173

Google Eventful Brands 173

Social Media Today

NOVEMBER 20, 2023

Elon and X Corp are fighting back against the latest negative reports about the app.

Brands 182

Brands Report 182

Forbes Social Media

NOVEMBER 20, 2023

X Corporation will file a “thermonuclear” lawsuit against a media watchdog that claimed advertisements for several companies—including Apple and Disney, among others—appeared by antisemitic posts on X, Elon Musk said Saturday.

Groups 84

Groups Groups Apple Report 84

Social Media Today

NOVEMBER 20, 2023

With the dust still yet to settle, many are now wondering what comes next for the AI field?

Project 175

Project Platform 175

Forbes Social Media

NOVEMBER 20, 2023

The Senate Judiciary Committee subpoenaed the CEOs of Snap, X and Discord to testify about child exploitation online, the committee said Monday, accusing the social media companies of repeatedly refusing to voluntarily agree to let the CEOs appear.

Committee 68

Committee Social Media Company 68

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Social Media Today

NOVEMBER 20, 2023

Elon and X Corp are fighting back against the latest negative reports about the app.

Brands 174

Brands Report 174

Sociallyin Insider Blog

NOVEMBER 20, 2023

In the rapidly evolving digital landscape, community management has emerged as a central strategy for fostering brand loyalty and enhancing customer engagement. We aim to delve into the intricate world of community management, focusing on its importance, challenges, and practical strategies. We will look at whether community management can be tricky and the skills required to master it.

Communities 59

Communities Strategy Loyalty Skills 59

Social Media Today

NOVEMBER 20, 2023

With more brands reconsidering their X presence, Threads is getting more focus.

Engagement 171

Engagement Brands 171

Keyhole.co

NOVEMBER 20, 2023

Instagram Reels can be your ticket to grabbing attention and boosting followers. With the likes of Khaby and Lionel Messi breaking records for views and likes respectively, this Instagram feature is giving TikTok a run for its money. Khaby’s 289 million views and Messi’s record-breaking over 24 million likes on a single Reel are a testament to its power.

Instagram 52

Instagram How To UGC Authentication 52

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Today

NOVEMBER 20, 2023

In fairness, you may not have been aware that it existed.

182

182

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. However, creating a successful influencer marketing program involves a lot of work.

Influencer 105

Influencer Campaign Platform Marketing 105

Social Media Today

NOVEMBER 20, 2023

In fairness, you may not have been aware that it existed.

178

178

Social Media Today

NOVEMBER 20, 2023

New market insights from Pinterest.

Platform 165

Platform Brands Marketing 165

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