Flexible Formats Creative Optimization
Jon Loomer
NOVEMBER 7, 2023
There’s a new creative optimization option in Ads Manager… Using only the Traffic objective for now, select the Website conversion location. When you create an ad, you’ll see something new under format. You have options of single image or video, carousel, or collection. But there’s also an option for Flexible. It says: “We’ll show your ad in the format we predict may perform best.
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