Why Wouldn’t You Use 28-Day Click?
Jon Loomer
OCTOBER 5, 2023
Some of y’all are crazy. In Ads Manager, you can compare attribution settings. This allows you to check boxes for each attribution setting that adds a column to your conversion reporting. By default, your conversions do not include 28-day click attribution. You can view these extra conversions. Some advertisers tell me they refuse to use 28-day click.
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