Waxing UnLyrical

MARCH 11, 2015

There’s also another familiar Burke whose five-step plan for PR management ( ebook available for free on her website — conveniently located where your eyes are gazing now ) outlines a process that is quite similar to Johna Burke. How to Develop Meaningful PR Measurement is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 10, 2016

I see a lot more pros looking at a multitude of tactics, and how they can play well together ( Matt’s post on Snapchat from Wednesday is a great example of that). It’s how to do it better and more effectively. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?)

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Waxing UnLyrical

FEBRUARY 6, 2015

As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. You just have to find it.

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Waxing UnLyrical

JANUARY 9, 2015

At the end of the day, you have to know how to measure whether or not you’re moving ahead, whether or not you’re actually getting somewhere, whether or not all that effort you put into your work is … well, worth it. How do you know if it’s worth it?

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Waxing UnLyrical

MAY 20, 2015

I like to frame my proposed topics based on how I can help the blogger’s readers. For example: “I want to show your readers how to do X, Y and Z to increase sales…” Finally, link to a couple of writing samples from your own blog so they can get a flavor for your writing. Sign up here to snag your spot!

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Waxing UnLyrical

APRIL 30, 2011

the E-Myth ebook, The Four Pillars of a Sellable Business. This book will show PR firms – and all service firms – how to avoid one.&#. If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc.

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Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Or “Turn your articles into downloadable reports/ebooks.&# Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post.

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