20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Both are clearly damaging to your brand. Disappointing offers.
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