Document Questions Social CRM Social Networking 
Convince & Convert
AUGUST 10, 2010
Raj Kadam : The question we ask is whether the specific data is useful to marketers. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. Social media publicly exposes how broken a brand's existing customer service channels are. If it’s not, then we don’t.
Twist Image
FEBRUARY 18, 2012
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. online social network. social crm. social media.
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Webbiquity SMM
MAY 10, 2011
When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online.
Convince & Convert
JULY 27, 2010
Second, this circumstance raises an important question: Are You Growing Your Voices? Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. link] Terry Are You Growing Enough Voices?
Convince & Convert
MARCH 4, 2010
In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. One question for you though — are these categories mutually exclusive? Very helpful post, Jay.
Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?
Convince & Convert
MAY 27, 2010
If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site.
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