Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. More often there will be holes, and sometimes it will be straight-up off the mark.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. More often there will be holes, and sometimes it will be straight-up off the mark.

Strategy 195

Strategy Social Media Committee Resources 195

agora pulse

DECEMBER 8, 2020

Are you using a process that works? Here’s a look at why you need a process, the benefits, and how to create a process everyone on your team will love. Check social media. Check social media again. Why You Need Social Media Processes. What is a process? Have a shower.

Process 96

Process How To Team eBook 96

Hootsuite

JUNE 21, 2023

Are you an aspiring social media manager or creator looking to showcase your work? Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. As a bonus, we’ll include a social media portfolio template to help you get started.

Template 97

Template Templates Social Media Social Media Management 97

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Template 125

Template Templates Campaign Social Media 125

Hootsuite

OCTOBER 23, 2023

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” 1 Social Media Tool Create. Your grid will stay looking slick, and maybe you’ll even get a few shares in the process.

Examples 102

Examples Social Media HootSuite Instagram 102

Ignite Social Media

APRIL 27, 2021

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. There are a wide variety of strategies behind success in social media marketing. Social Media Management Tools for Brands.

Tools 176

Tools Social Media Social Media Management Report 176

Ignite Social Media

JULY 22, 2021

Running A/B tests is one of the most effective ways of optimizing your social media presence. The benefits of social media optimization run deep. From increasing your visibility to boosting engagement and improving your customer service, optimizing your social media presence can bring about rapid and consistent growth.

Social Media 172

Social Media Statistics How To Campaign 172

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Put together an approval process, and start streamlining workflows, avoiding errors, and optimizing campaigns. Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Social media manager.

Process 70

Process Team Social Media Social Media Management 70

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 100

Social Media Privacy Insurance Guidelines 100

Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. This document doesn’t have to be too fancy or over-the-top to be effective.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Hootsuite

OCTOBER 5, 2023

Social media mistakes happen. So how do you stay out of hot water and consistently stay engaged with your social media audience? Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What is Proofpoint for social media?

Social Media 99

Social Media HootSuite Insurance Policies 99

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

Team 136

Team Social Media Social Media Management How To 136

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. To increase your social media team’s productivity through efficient team work.

Collaboration 135

Collaboration Team Social Media Tools 135

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 184

Social Media Analysis Sentiment Comparison 184

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.

Social Media 199

Social Media Social Media Management Issues Team 199

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Ignite Social Media

AUGUST 24, 2020

The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone.

Social Media 171

Social Media Sample Samples Guidelines 171

Hootsuite

JUNE 24, 2020

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. .

Social Media 145

Social Media HootSuite How To Template 145

Later

DECEMBER 10, 2020

When social media is a part of your job, it can be hard to disconnect and actually take a vacation. Here are 7 tips for what to do before, during, and after your vacation as a social media manager : Social Media Manager Tips for Before Taking a Vacation: #1: Plan and Batch Schedule Your Content in Advance .

Social Media Management 122

Social Media Management Social Media Tips Instagram 122

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 115

Social Media Team Tools Strategy 115

Ignite Social Media

DECEMBER 11, 2018

Catch up on the latest news from the social media world in with our Q4 social media updates. . Q4 Social Media Updates. Users prefer a seamless experience while shopping and it seems Instagram continues to figure out how to best execute this process. Instagram Expands Shopping. We can help!

Social Media 122

Social Media Posterous Feed Feedly 122

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. What are social media leads?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 94

Social Media Health Care Tips Policies 94

Likeable

OCTOBER 7, 2020

In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . because those words come up often in social media. The Big Three.

Social Media 135

Social Media Brands Guidelines How To 135

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Learn how to generate and nurture leads and win business using social media. Why social media is different for banks and credit unions Banking is a heavily regulated industry.

Banking 105

Banking Social Media Tips HootSuite 105

Convince & Convert

MAY 31, 2011

Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). The 6 step process for measuring social media. Understand How Social Fits in Your Company.

Process 152

Process Social Media ROI Metrics 152

Social Media Strategies Summit

DECEMBER 20, 2023

Social media is visual media. Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements. Social graphics are often a source of entertainment or information for audiences, so it’s important that your final design achieves this goal. Which of these elements are must-haves?

Brands 230

Brands Tips Template Templates 230

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. The verification process is different for each platform. Upload identification documents confirming who you are.

Social Media 98

Social Media UGC Reddit YouTube 98

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Proposal 143

Proposal Template Templates RFP 143

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

DECEMBER 25, 2011

Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). The 6 step process for measuring social media. Understand How Social Fits in Your Company.

Process 136

Process Social Media ROI Metrics 136

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 104

Consultant Social Media How To Insurance 104