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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Social media should not continue to give off the mindset that it’s easier to get things for free. Lisa Barone made a really good point last month when she said that her productivity went up as a result of respecting her time. Sadly, it absolutely has. I’ll Respect My Time. ’ How right he was!

Products 267
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? Establishing a social media strategy will help you see where potential customers are hanging out. With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. Reply Jay B.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

What if someone can’t stop singing praises about the product she just bought? If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. Answers Yahoo!

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

And if he doesn’t, he might say something about it on Twitter (and tools are allowing me to find out the sentiment so that I could get the feedback instantaneously). MBA 101: you can only compete on price or product differentiation. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Offer pre-release access to new products/services. Send free stuff.

Brands 133
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site.

Digg 100
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. Others aren’t. No, it’s still not a clear picture.