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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Your case studies, white papers, e-books, articles and events are a category. For example, quick “pop-outs” when visitors mouse over a white paper that give more detail without having to click onto a landing page can be a great way to provide that information.

B2B 252
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

You can create a content library where you add blog posts, job listings, white papers, press releases, etc. I recommend that you check out all the tools in detail by signing up for trials and demos, and then pick the one that fulfills all your functionality and budgeting needs. How have they worked for you?

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

You can create a content library where you add blog posts, job listings, white papers, press releases, etc. I recommend that you check out all the tools in detail by signing up for trials and demos, and then pick the one that fulfills all your functionality and budgeting needs. How have they worked for you?

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

While product demos are great, nothing beats a case study that shows how customers use your product or service to address a need. For example: to promote their new partnership, SAP made sure to tag Siemens in their post accompanying their press release. to drive conversion-focused content like webinars or white papers.

B2B 137
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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Get a demo.” There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. They’re strategic, too.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Get a demo.” There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. They’re strategic, too.