Sherrilynne Starkie

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). .

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Top five: Women rule content marketing!

Sherrilynne Starkie

The workshops will cover data security, verification and fact checking and data journalism. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Podcasting continues upward trend.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

It will also show targeting demographics and historical data about the advertiser. Among Canadians, social media companies rank lower for trustworthiness than banks, telecoms companies and big pharma, according to a survey by Environics. These are significant changes, but will they be enough to restore users’ trust?

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Zuck’s facts about Facebook

Sherrilynne Starkie

He addresses criticism by explaining how and why Facebook works the way it does while reassuring readers that, ultimately, control of personal data remains with users: “Based on what pages people like, what they click on, and other signals, we create categories … and then charge advertisers to show ads in that category,” he writes.

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We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. Image by Getty Images via @daylife.

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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

Facebook privacy: Survey suggests continuing US loyalty. Most Facebook users in the US remain loyal, despite the recent data sharing scandal involving a political consultancy firm, a poll suggests. The Reuters/Ipsos survey found no clear loss or gain in use since the recent privacy scandal. May 09, 2018.

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Is it an ad or an article? Going native!

Sherrilynne Starkie

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

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