Small Business Mavericks

AUGUST 30, 2013

One of the benefits of Keyword Planner is that it gives you keyword data for all devices. That means your keyword research should be more thorough as you can see who has searched for specific keywords on laptops, desktops, mobile phones, and tablets. But for every benefit, there are also drawbacks.

Research 107

Research Google Adwords Tools 107

Small Business Mavericks

MAY 1, 2015

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. If you aren’t staying current by analyzing the data, you might be pitching your message to people who aren’t listening. This is what was discovered: 82% would rather browse online than in-store.

Retail 70

Retail Mobile Engineering Buy 70

Small Business Mavericks

JUNE 3, 2014

I’ll use mobile advertising as an example because the smaller screen size makes the ads very noticeable. The measurement guidelines for mobile advertising were finalized after a lot of discussion between various marketing groups. This means that you can collect data and be able to analyze it.

Advertising 79

Advertising Mobile Guidelines Apple 79

Small Business Mavericks

DECEMBER 4, 2015

Highlights what is wrong with your business in simple data, and also what is going right (as long as you know how to read the data). Real-time Reporting – This is one of the big achievements in analytics across the board ever since webmasters have been looking at the data. I’m sure you can think of other benefits.

Analytics 70

Analytics Google Metrics Statistics 70

Small Business Mavericks

JULY 20, 2012

Facebook Insights will now also measure mobile views of your page. And that just makes you wonder why mobile views wasn’t measured before, but they weren’t. The second thing it means is that your historical analytics data isn’t accurate. However, the other change may increase your Reach considerably.

Facebook 98

Facebook Analytics Policies Mobile 98

Small Business Mavericks

JUNE 12, 2013

In other words, because of the differences in parsing website data and images between smartphones, tablets, and computers, different website components are necessary to render the sites visible to each device. Responsive web design is a term that refers to websites that respond to the device a visitor uses to access it.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

FEBRUARY 6, 2011

At least, that’s according to data reported on WebProNews recently. The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites. When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

JULY 9, 2014

If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use.

Mobile 96

Mobile Small Business SEO Meeting 96

Small Business Mavericks

JANUARY 10, 2013

It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends. There’s a growing technology boom in the automotive industry that is based entirely on telematics.

Automotive 101

Automotive GPS Retail Course 101

Small Business Mavericks

FEBRUARY 26, 2012

One of the biggest changes in Internet use over the last two years has been the traffic coming from mobile users. And that was just Apple iPhones, you can probably triple those numbers for all mobile devices sold during the same period. Did you know that mobile traffic traffic increased substantially after 5pm. It should be.

Mobile 105

Mobile Drupal Module Microsoft 105

Small Business Mavericks

AUGUST 19, 2015

Mobile marketing. But you have to be careful that you don’t interpret your data incorrectly. A marketing channel is any vertical you pursue a marketing strategy through or through which you hope to attract leads and generate customers. Some marketing channels include: Social media. Search engine optimization.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

NOVEMBER 20, 2014

Here’s her list: Mobile-only/Mobile-first will be the norm — everything is moving to mobile because that is how most of us will be accessing the internet. And mobile is obviously going to be on the list because it is far past being a trend. What do you think of that list?

Marketing 102

Marketing Mobile Trends Data 102