Dave Fleet
JUNE 15, 2010
After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.
Sherrilynne Starkie
JANUARY 29, 2018
This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Photo by William Iven on Unsplash. Social media audits.
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Convince & Convert
JANUARY 11, 2011
The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) Daily Story Feedback.
Audiense
JULY 13, 2018
We are continuing our series of articles about the best way to use social data in the competitive intelligence field. As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s. Community size.
yMarketingMatters
JUNE 20, 2014
This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. This is a good start, and it is an important metric to measure. Social Media Referral Traffic and Visitor Increase to your Website.
Convince & Convert
OCTOBER 5, 2010
Tweet New research from Sysomos shows that 92.4% Based on the Sysomos findings, here’s what you can try to make your tweeting more effective: 1. data to see which of your Tweets are retweeted most frequently. The Sysomos data shows that only 6% of all Tweets are ever retweeted. Find Your Influencers.
Social Media Strategery
JANUARY 6, 2014
As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” We use tools like Sysomos and Radian6 to track millions of social media posts.
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