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30 Proven Small Biz Content Marketing Tips

Writtent Blog

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98
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7 Ways To Mine The Hidden Gold In Your Customer Data

Convince & Convert

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. Data equals relevance, and relevance equals success.

Data 159
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Marketing Talent

Twist Image

There is a shortage of talent in the marketing pool. As technology becomes the beachfront to the marketing industry along with great creative work, there is an ever-growing chasm of between digital, social, mobile, analytics and the professionals doing the work. " Where does marketing fit into this? all of the time.

Vimeo 101
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Top 7 Mention Alternatives For 2024

Keyhole.co

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Overall, Mention can be a useful tool.

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Should You Care About Instagram Video?

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. Youtube and Vimeo (and Wistia) co-exist. Further, given that we are nearing the point where more data will be consumed via mobile than via desktop, the bite-sized trend will continue.

Instagram 141
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This Week in Social Media – 5/1/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Top 7 Brand24 Alternatives For 2024

Keyhole.co

Keyhole First up is Keyhole , a real-time social media analytics and management tool that offers an end-to-end solution for your social media marketing. You can run competitor analysis and benchmark the generated data against your online presence. The reports don’t cover the granular aspects of social media marketing.