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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.

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Firebelly at Blog Indiana

Firebelly

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. You can find Firebelly speaking at the following sessions.

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Social Media Marketing Checklist from SES Chicago

Firebelly

 What will you do with the data collected? How will you measure? What  What metrics are appropriate for your campaign and what do they tell you? How  How will you gather information? What Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?

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Social Media Weekly Roundup 1/18-1/22

Firebelly

By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base. Is Advertising on Facebook Really Effective?

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Facebook Fans Mean Business (And Are More Likely to Buy)

Firebelly

I will share that data in my next post. Chad Richards is the Social Program Manager at Firebelly Marketing. This report from Chadwick Martin Bailey and iModerate also explored why people become fans in the first place. The results were interesting, although not surprising.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?