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Custom Events Deep Dive

Jon Loomer

Custom events are one of my favorite tools for Meta advertising. Custom events are conversion events that occur on your website and fall outside of the predefined standard events. When people perform these events, you can use them for optimization, reporting, and targeting.

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Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. Standard Events. Custom Events.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Social Media Mastery: A Comprehensive Guide to Strategic Growth. Creating a contest is much more than just rewarding current customers with prizes. A well-crafted contest isn’t an isolated event. Going from attracting customers to engaging them will be a huge win for your business. New product/event awareness.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

.” It's similar to stating “relationships are dead” or “ice cream is going out of style” The truth is regardless what you want it to call it… your customers must first know you exist, then be inspired to learn more and later want to do business with you… possibly… if you're lucky!

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5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

.” It's similar to stating “relationships are dead” or “ice cream is going out of style” The truth is regardless what you want it to call it… your customers must first know you exist, then be inspired to learn more and later want to do business with you… possibly… if you're lucky!

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Social Media Mastery: A Comprehensive Guide to Strategic Growth. Creating a contest is much more than just rewarding current customers with prizes. A well-crafted contest isn’t an isolated event. Going from attracting customers to engaging them will be a huge win for your business. New product/event awareness.