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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Later, retailers adopted Black Friday. In a busy inbox, for example, an email that stands out and creates a sense of urgency is more likely to be noticed than an email that doesn’t. People on Instagram, for example, expect to be marketed to. Use hashtags to reach new audiences. View this post on Instagram.

Strategy 102
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Selling on Instagram: Everything you need to know

Sprout Social

Below we’ve highlighted real-world examples of selling on Instagram and why they work. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. This post from Allbeauty is a straightforward example of selling on Instagram.

Instagram 109
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Last month on social: Brands, bananas, and banter

Unmetric

Here are a few posts from July that stood out to us while curating #UnmetricBrandStars. They cling to their hair vitamins, screaming ‘hashtag blessed’ Even detox tea can’t save them now. This highly entertaining interaction is a great example of how brands could banter with each other. The influencers panic.

Brands 95
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. The app’s parent company. Image source: Business Wire.

Brands 114
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11 Best Practices For More Instagram Followers

Keyhole.co

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. A prominent social media handle MadOverMarketing, is the best example of cross-publishing. Track keywords and hashtags with Keyhole 6.

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Social media measurement: how to figure out what works

Sprout Social

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. With their branded hashtag (#AmplifyYourStyle), that’s exactly what they do. For example, factors such as timing, post format, hashtags and captions all impact the engagement rate of any given post.

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Four Unique Brands to Learn From in 2020

Pixlee

While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist. Michaels is a great example of a brand that successfully pivoted their marketing strategy during the uncertainty around the pandemic.

Brands 57