Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
Mindjumpers
SEPTEMBER 11, 2012
They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. Statistics: Facebook on Mobile [INFOGRAPHIC]. The “Do Us a Flavor” Campaign. “ Problem solving.
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