Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. If you have a high volume of content, it could also be worth segmenting benchmarks further by looking at content series/campaigns or featured products. Is there an overall issue with the pear product?

Nielsen 120

Nielsen Content Comparison CPM 120

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 85

CPC Video Cost CPM 85

Buffer Social

AUGUST 9, 2016

You can use images and videos to capture the interest of your target market, helping you to sell your products and services. CPC is relatively cheap, depending on your industry (On average, no more than $0.61 per click). If set up and managed incorrectly, it can be costly, but less so than Google AdWords.

Advertising 40

Advertising Facebook URL Campaign 40