Remove CPC Remove Mobile Remove Nielsen Remove Products
article thumbnail

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. CPC on Facebook and $0.51

CPC 111
article thumbnail

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. CPC on Facebook and $0.51

CPC 85
article thumbnail

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

billion of which access the social network via mobile devices. You can use images and videos to capture the interest of your target market, helping you to sell your products and services. CPC is relatively cheap, depending on your industry (On average, no more than $0.61 Mobile News Feed. per click). Desktop right column.