Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. If your aim is driving impressions, pay close attention to your CPM. Is there an overall issue with the pear product? Driving engagements? Driving traffic? banana”, “apple”, “pear”, etc.).

Nielsen 123

Nielsen Content Comparison CPM 123

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 85

CPC Video Cost CPM 85