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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). According to a recent report from Nielsen, U.S.

CPC 111
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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). According to a recent report from Nielsen, U.S.

CPC 85
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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

You can use images and videos to capture the interest of your target market, helping you to sell your products and services. CPC is relatively cheap, depending on your industry (On average, no more than $0.61 Mobile News Feed. per click). If set up and managed incorrectly, it can be costly, but less so than Google AdWords.