Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. The ideal numerators for an engagement or click-through rate are impressions or reach. Engagement rates and click-through rates aren’t the only way to analyze your content’s performance.

Nielsen 123

Nielsen Content Comparison CPM 123

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. According to a recent report from Nielsen, U.S.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. According to a recent report from Nielsen, U.S.

CPC 85

CPC Video Cost CPM 85

Buffer Social

AUGUST 9, 2016

You can use images and videos to capture the interest of your target market, helping you to sell your products and services. CPC is relatively cheap, depending on your industry (On average, no more than $0.61 Increase engagement in your app. Increase engagement in your app. per click). Boost your posts. Promote your Page.

Advertising 40

Advertising Facebook URL Campaign 40