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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Justin Welsh’s LinkedIn is a great example to help you understand the impact of consistency.

SEO 158
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. This is worth pointing out, because most new networks get it wrong—it took Twitter, LinkedIn, and Pinterest years to be this far along in their automatic bids.

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5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

That’s where VP of Marketing at DigitalMarketer , Molly Pittman , comes in clutch. A huge thank you to Molly for packing this episode full of inspiration and actionable takeaways for social media managers and marketers looking to create the perfect Facebook ad. Molly Pittman on LinkedIn. We’d like to think so!

Facebook 103
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. No matter what industry you’re in, video marketing doesn’t have to be conservative. Make it fun!

CPM 150
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9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Top Social Media Metrics to Track : 1.

Metrics 98
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Examples: cpc, organic_social. UTM code: utm_source.