Social Media Strategery

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Agencies Should Start Thinking More Like Consultants

Social Media Strategery

Unfortunately, because much of what agencies produce has been commoditized, clients have squeezed agencies on costs. This keeps client requests focused and the agency from losing their shirt in the process. In the agency world, though, our clients tend to buy the stuff our people produce. The what is more important than the who.

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Ten “Boring” PR Skills You Need to Have

Social Media Strategery

How much of that should be allocated to hard costs like giveaways or vendor fees? Learn how to adjust on the fly and reallocate costs as needed while still staying under budget. Learn how to create a project plan that integrates deliverables, interim deadlines and costs and how to manage against that. You aren't scalable.

Skills 120
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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

.” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Are process gains in informal channels the optimized promise of Web 2.0

Yammer 132
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

It means learning more about paid media and how to incorporate those costs into budgets. The PR pro is going to have to figure out how to get more involved in other channels or risk being left out of the process entirely. Clearly, PR is no longer about just getting “ink” in print or pixels.

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What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

The social web, and the smart web, both are built on open, unstructured communications that invert traditional processes. Second, simply, social media systems, and better said, systems that support network behaviors, provide dramatic efficiencies and cost savings properly used. I couldn’t agree with you more!

Gov 2.0 76
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Your Organizationopedia - Make it Stop!!

Social Media Strategery

Since Intellipedia is available on JWICS, SIPRNet, and the Sensitive but Unclassified (SBU, or NIPRNet) networks, it seems to make more sense for the FBI to launch a much lower-cost initiative to push users into Intelink since it is free for them to use. Thank you for calling attention to this issue, Steve. The Whole. : The Whole.

Gov 2.0 50
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Recovering from a Social Media Mistake

Social Media Strategery

It's the cost of playing this game. Write your follow-up post, put in some processes to help guard against similar issues in the future and continue writing. How you react and move on from it will be. Everyone makes mistakes out here. Everyone has posted something they wish they hadn't.