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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. Marketers are being forced to find ever more cost effective ways of engaging with users. When you break down the figures involved in SMS marketing , the results can be quite staggering. This is a guest post from James Bentham. Why it Works.

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Smartbooks and Tablet PCs: You got it—Ipad is one. Lower mobile internet rates and decreased costs of compact computers are opening up new possibilities for marketers. SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

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The Mobile Imperative

Twist Image

The cost, effort and general stress of transitioning their current digital ecosystem over to mobile is also a daunting task. There's a sad truth about mobile, but I don't want to hear it. While HTML5 could well cure a lot of the woes, it's still an expensive endeavor to get everything they're doing "mobile friendly. brand advertising.

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Utah Just Made Government Across the U.S. a Little More Closed

Stay N' Alive

The issue is related to Utah's House Bill 0477 (please read the whole thing if you get a chance), a bill which intends to make it harder for media outlets to request private communications between government officials, in order to save the costs of processing such requests. Or what about an iPad that sends its signals over a 3G connection?

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Social Spotlight: Everlane and the Impact of Zero Impact

Sprout Social

By doing basic reconnaissance on how, where and at what cost clothing is made, he immediately saw an industry ripe for disruption by simply telling the truth. He found, for instance, that a $50 designer t-shirt cost just $7.50 Wholesalers, distributors, importers and other “middle men” were all taking a cut.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea? Pissing off Google.)