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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Like the other metrics on this list, virality rate goes beneath the surface. Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. STEP 2 : Check it often.

Metrics 112
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How to do keyword research for SEO and beyond

Sprout Social

Let’s take a look at the basic steps to conduct keyword research: 1: Make a list of relevant topics. The process starts with a rough list of topics that are relevant to your business. Now build a more robust keyword list by typing those topics into Google and listing down the suggestions. 4: Filter your keyword list.

Research 102
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SEO Tool Review: LXR Marketplace

Bill Hartzer

URL Auditor gives you the ability to check one or several links from your website to make sure they are working. This can be very useful if you need to make a list of every long tail keyword phrase possible, and you wish to avoid hand typing every possible combination. You just copy and paste the links into the box on the webpage. •

SEO 95
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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 150
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The Complete Beginner’s Guide to Quora Ads

agora pulse

Cost per Click. Then click on the blue button “Continue” and Quora will feed you with a list of topic ideas. Once you’ve finalized your targeting, set a Cost per Click (CPC) bid (similar to Google AdWords). Or you can start conservatively from $1 CPC. Landing page URL. Display URL. Impressions.

Adwords 133
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Backlink History – Our Backlink History tool allows SEOs to determine the number of backlinks detected by our sophisticated web robots for given domains, subdomains or URLs. Majestic Million – The top one Million Domains* on the internet – listed by TLD and updated frequently. These include the following.

SEO 167