Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. The higher the ranking, the higher the cost.

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Keyhole.co

JUNE 30, 2021

The following five metrics defines data quality: Accuracy: the data should correctly reflect facts. Pay attention to these social media metrics: Post ranks across all channels: you could start with checking how well your posts are ranking on different platforms and what your best posts are. per click, while LinkedIn CPC is $5.26

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Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. When you settle on a metric, make your KPI specific (or SMART) by adding a value and a timeline to it.

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Keyhole.co

MARCH 1, 2023

The following five metrics define data quality: Accuracy: the data should correctly reflect facts. Pay attention to these social media metrics: Post ranks across all channels: you could start with checking how well your posts are ranking on different platforms and what your best posts are. per click, while LinkedIn CPC is $5.26

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agora pulse

MARCH 24, 2020

More info about analytics: Social Reporting Metrics That Really Matter. More info about character count: Does LinkedIn Post Length Matter? CTR is the metric that lets you know. More info about community management: How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed. Cost per click (CPC).

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Hootsuite

MAY 17, 2023

Facebook claims these changes have led to increased reach and lower video ad costs — both good things for you. Hootsuite Analytics brings all your social profiles together (including Facebook ads if you’re an Enterprise user) so you can see an overview of the most important metrics across all your accounts in one place.

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Hootsuite

MAY 27, 2020

Track meaningful metrics. Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. For inspiration, take a look at these 19 essential social media metrics. For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs.

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Keyhole.co

SEPTEMBER 1, 2022

Finally, tracking your social media metrics helps prove the value of your social media channels and digital marketing strategy to your boss or your clients. Hot tip: These KPIs, like growth rate, are often vanity metrics. Here are the social media engagement metrics : Likes, Reactions, etc.: And now, the lead-generation metrics.

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Hootsuite

AUGUST 17, 2020

For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. It’s when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. Your top-performing posts aren’t just here to puff up your vanity metrics.

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Pixlee

NOVEMBER 22, 2021

Biddable ads are available for purchase in the form of cost-per-click (CPC), cost per thousand impressions, and cost-per-view. This ad manager platform layout is similar to that of LinkedIn or Twitter, so it shouldn’t be too difficult to get the hang of if you’ve created an ad on another social channel before.

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Hootsuite

JUNE 28, 2023

Make better use of your budget Social media marketing can be much more cost-effective than traditional marketing methods. Plus, social media and email marketing have significantly lower costs than traditional advertising methods such as TV or print advertising. Keep an eye on your performance metrics.

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Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Facebook advertising, Twitter advertising, LinkedIn advertising, etc. It’s all anonymous of course, and reported some cost and performance information.

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Razor Social

DECEMBER 21, 2016

Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. It’s also an excellent Google Keyword Planner alternative as it provides exact monthly search volumes along with many other useful metrics. VWO has a drag and drop interface allowing you to easily change and update any element of the page.

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Buffer Social

NOVEMBER 16, 2016

The team at Zest is working on a Zest profile, which will allow people to follow your Twitter, LinkedIn, and Zest posts. For instance, I could rebrand my LinkedIn profile as links.alfredlua.com/cv. Shares breakdown: Twitter, Facebook, LinkedIn, and Pinterest. Inspiration. Reader engagement: Bounce rate and average time on page.

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Hootsuite

SEPTEMBER 9, 2020

Dunkin’ found in an A/B test that a Story ad with a poll sticker had a 20% lower cost per video view. Pro tip: Twitter Promote mode costs $99 USD per month. LinkedIn ads. LinkedIn ads help your business with three types of marketing objectives: Awareness: Create more awareness of your company or brand. Source: LinkedIn.

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Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

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Hootsuite

JANUARY 13, 2021

LI: LinkedIn. On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message. This measures the same quantitative metrics, but comparing data over 12 months instead of 4 weeks. A ratio or metric often used by investors and business analysts to determine the value of a company.

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