Webbiquity SMM
OCTOBER 13, 2010
A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).
Webbiquity SMM
MARCH 12, 2012
One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. How can PR pros optimize their use of social media tools? Is there really a difference anymore—or is the boundary blurring? Social Media Marketing Social PR.
Webbiquity SMM
AUGUST 9, 2010
Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . This category can also include metrics like blog visitors and RSS / email subscribers.
Webbiquity SMM
MARCH 30, 2012
If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.
Webbiquity SMM
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? At this point, the adoption of social media tools is so widespread as to constitute just another communication channel. Among social media pundits, the debate rages on.
Convince & Convert
MAY 20, 2012
Ideally, I could assign conversation opportunities to various people in the company.” ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). investor), Vocus. You need Social Influencer Software.
Webbiquity SMM
MAY 3, 2011
Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Also an expatriate Minnesotan now living in southern California (we miss her, but can’t blame her). Angie Schottmuller. aschottmuller.
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