Ignite Social Media

MAY 13, 2021

update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Phasing Out the Facebook Pixel.

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Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. And it’s uniquely business. Lookalike Audience Lists.

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Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Hootsuite

JUNE 22, 2021

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager.

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Ignite Social Media

JANUARY 12, 2018

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. Attributing your Facebook marketing efforts to offline sales is easier thanks to an update made in May. What Is An Offline Conversion Anyway?

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Conversation Facebook API Data 101

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

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Eventful Facebook Conversation Advertising 199

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? You can’t optimize for conversions.

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Facebook Eventful Conversation Report 190

Jon Loomer

FEBRUARY 8, 2023

When you run Facebook ads that direct people to your website, you care whether people immediately leave or if they spend more time there. What I’m going to describe is done with custom events and Google Tag Manager. You’ll need to create a tag for the base pixel code that fires separately of any events.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. Learn More About the Facebook Pixel. Pixel Event Code.

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Eventful How To Facebook Energy 201

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager.

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Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager.

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Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

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Facebook Authentication Review Report 188

Jon Loomer

SEPTEMBER 1, 2020

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. ” You will want to paste that code before the closing HEAD tag of every page of your website (not just pages where conversions occur). Go here for the Facebook Pixel Event Generator. Facebook Pixel Basics.

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Jon Loomer

FEBRUARY 13, 2023

This is all about finding a way to show Facebook what a quality website visitor is. Your Base Pixel Code We’re doing this in Google Tag Manager. If you aren’t already using GTM to manage your pixel, you’ll need to first create a tag that fires the base pixel code by itself. Create a new tag and name it.

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Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. While there are likely manual solutions and other tools that help you accomplish something similar, I’m using Google Tag Manager to manage my pixel. I assume that you already have a tag created for the base pixel code. Create a tag in Google Tag Manager.

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Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? You can’t optimize for conversions.

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Facebook Eventful Conversation Report 124

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. Learn More About the Facebook Pixel. Pixel Event Code.

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Eventful How To Facebook Energy 139

Stay N' Alive

SEPTEMBER 24, 2013

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. That means Facebook will do its best to only charge you for your Facebook ads when people purchase your event! The secret is simple.

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Jon Loomer

NOVEMBER 12, 2019

Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. As you can see in the screengrab above, Facebook limits the audience of your lead ad form to “restricted” by default. Lead Ads Distribution.

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Organization Facebook Report Advertising 157

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports. But creepy.

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Jon Loomer

SEPTEMBER 1, 2020

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. ” You will want to paste that code before the closing HEAD tag of every page of your website (not just pages where conversions occur). Go here for the Facebook Pixel Event Generator. Easy and straight forward?

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Facebook Eventful Video Data 131

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

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agora pulse

NOVEMBER 23, 2020

Selling on Facebook is different from selling on other social media channels. Check out these tips for excelling at Facebook this time of year. If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. How to Sell More on Facebook.

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Facebook How To UGC Social Media Management 166

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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Eventful Facebook Upcoming Conversation 84

Jon Loomer

JULY 21, 2016

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. They feel that the number is either inflated or underreported.

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Conversation Facebook Report Eventful 60

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

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Eventful Facebook Conversation Advertising 83

Socialized

MARCH 15, 2010

The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. There’s no permanent record of your conversation.

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Buzz Marketing for Technology

SEPTEMBER 15, 2010

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Share this on Facebook. Email this to a friend? Tweet This! Box this on Zabox.

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Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

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Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide we cover how to use Facebook Messenger for all your business needs.

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Social Media Strategies Summit

APRIL 11, 2024

Luckily, there’s an effective hack for removing this conversion obstacle. Explore Lesser Used Social Media Platforms Successfully employing social media marketing to grow your e-commerce business requires you to publish on the most popular platforms—Facebook, Instagram, YouTube, X, and TikTok. Featured image by freepik.

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Ignite Social Media

FEBRUARY 28, 2019

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Applied Events are those that Facebook will automatically start tracking, as they are confident that those events represent the actions on your site. Contact us here !

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Conversations (themarketingblog.wordpress.com) [.] Conversations (themarketingblog.wordpress.com) [.] 00 am Enterprise 2.0

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