Waxing UnLyrical
JULY 11, 2012
Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too.
Waxing UnLyrical
OCTOBER 17, 2011
After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Positive sentiment doubled. #1
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Waxing UnLyrical
APRIL 5, 2011
On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Tell your marketing counterparts of your own experiences on how to find and then analyze earned media.
Waxing UnLyrical
MARCH 28, 2011
Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. I hope you’ll join us. Image: Angelo Juan Ramos via Flickr, CC 2.0.
Waxing UnLyrical
FEBRUARY 22, 2011
b) Thinking a lot of noise is good without studying the sentiment of the conversations. c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! ‘Ink’ is printed in edited media – well considered.&#. Jim said, “It depends.&#
Waxing UnLyrical
MAY 15, 2018
“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please. A Final Question.
Waxing UnLyrical
OCTOBER 14, 2010
An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin Icasiano is a recent Stanford University graduate. Looking forward to it!
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