Sprout Social
APRIL 13, 2017
Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. You can’t pay student loan bills with free samples. To gain social followers?
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.
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Oktopost
JUNE 9, 2020
Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Building Trust.
Social Media Marketing
MARCH 20, 2013
Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. Of them, 75% have only one TV and 67% get their content on devices other than TVs.
Buffer Social
JUNE 12, 2016
The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands.
ProBlogger
AUGUST 18, 2011
Back in 2005, Jakob Nielsen reported that in a survey of web design problems, bad fonts got nearly twice as many votes as the next contender—with two-thirds of voters complaining about small font sizes. At the very top of the the pile of legibility problems is font size. Sadly, nothing has changed since then. Some as low as ten pixels.
Webbiquity SMM
JANUARY 17, 2011
What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Conversely, telemarketing and direct mail saw the biggest declines in spending. And much more. percent just a year earlier—a 43 percent increase. 40 percent of U.S.
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