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Nielsen Social Media Report: mobile social web use on the rise


If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”. Yes–these are the guys who do the TV ratings, and they’re measurement and information leaders for online and mobile media, as well. As listed on the NielsenWire blog.

Machine Gunners and Gardeners

Geoff Livingston

The difference is 90 percent trust for friends, versus 70% for general consumer opinions, according to Nielsen. We’re talking about the Amy Sample Wards and the J.D. Social Media Amy Sample Ward blog bloggers David Sifry GOP influence influencer J.D. Image by the U.S. This widespread strength is a sign of true influence, argue social media gurus. Image by re.ality.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual in.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process  presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Respondents were first surveyed to determine their awareness of, affinity towards, and intent to purchase a number of different types of product.

Your Next Growth Hack Won’t Come from You

Simply Measured

As Jakob Nielsen famously observed, “Elaborate usability tests are a waste of resources. It’ll come from more and better questions.  Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the start-up community where it was conceived. What’s the answer? Why or why not?

UGC 52

If Size Matters, Social Media is Huge in the US


by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels.

This Week in Social Media - 3/19/2013

Social Media Marketing

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. These are those links. If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. The summary?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), and 30% said it was to get updates on upcoming sales. How do the audiences differ across various social networks? Adam T.

Picking a new social media monitoring service

Pricing - $13,000/year with unlimited searches, existing customers get the same rate for 15 months Nielsen Buzzmetrics – Now this tool was awesome when I sat in the demo. It was a total hands-off tool that had the good folks at Nielsen analyze what’s being said in the social space. For the past year, we were with Radian6 and were happy, however we wanted more. Enjoy this post? Thanks!

5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog


Back in 2005, Jakob Nielsen reported that in a survey of web design problems, bad fonts got nearly twice as many votes as the next contender—with two-thirds of voters complaining about small font sizes. random sampling of new blog designs at SiteInspire (a web design gallery showcasing the best of the best designs) shows that the average font size for body copy is 12 pixels. Similarly, if you randomly sample offerings from the popular Elegant Themes or ThemeForest , you’ll find that every single theme sets post content at 12 or 13 pixels. How huge? Font size—16px minimum.

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Joel Rubin son : Purists challenge listening to social media on the basis that the statistics of sampling can’t really be applied, at least not yet.