Waxing UnLyrical

APRIL 3, 2013

About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live! And mine is below.

Vocus 212

Vocus Film Consultant LinkedIn 212

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184

Vocus Alltop Message Boards Klout 184

Convince & Convert

MAY 20, 2012

Ideally, I could assign conversation opportunities to various people in the company.” ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). I need to understand their passions and spheres of influence. You need Social Influencer Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. ROI: How to Measure Return on Investment in Social Media by Social Media Today. .&#

ROI 193

ROI Social Media Vocus Metrics 193