Jeff Esposito

MARCH 25, 2015

We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. As a reader of Jeff’s blog, you can enter the private beta phase of NewsSpark and be an early industry creator via his referral link: [link]. Jeff has since become a tweep.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JANUARY 8, 2014

It was an easy thing to build out and the 1:1-to-many conversations looked great on paper in presentations and garnered a lot of industry-wide Atta-boys and high fives. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

APRIL 22, 2012

This requires continuous education through frequent research across the Web and conversations among peers. They are also good friends to have in terms of keeping you above board (especially important for regulated industries and publicly held companies).

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

JULY 22, 2010

My near 10 years in the public relations industry has taught me a lot. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). However I wanted to share to readers of this site who may have missed it.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

FEBRUARY 12, 2012

In keeping my network small, I’ve been able to have more meaningful conversations and relationships with the folks that I’ve connected with. If I were in the TV industry I would be on this like flies on poop, but I’m not so seeing the number of folks who love a program really doesn’t speak to me.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

MARCH 4, 2011

Some good insights here into why we should look at who the influencers in OUR industries are, not the so-called influencer. It shows that combining social media and search for product information has a 48 percent conversion rate in purchase for consumers. New Research: Search Marketing Vs. Social Media or Search + Social Media? –

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

DECEMBER 15, 2010

I had a conversation about this with fellow PRBC staffer Christina Khoury the other day. Make a Connection – We work in a cold industry. So break out the Pepto because these resolutions may be a tough pill to swallow. Keep it Clean – I am not sure about you, but I cannot keep my desk clean for the life of me.

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

DECEMBER 19, 2011

While I anticipate companies really jumping on the measurement train, it doesn’t mean we are going to see industry-wide standards. The main reason for this is that companies have different goals for participating in the plethora of content and conversations and there is no one-size fits all cap.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

OCTOBER 1, 2010

Social media and the big conversation “fail” – What is a conversation? Measuring Real People vs. Normal Analytics – measurement is a popular topic for all kinds of industries. I’ll be working on a report that picks the World Series winner using social media, be on the lookout for that on Tuesday.

Metrics 26

Metrics Comparison Social Media Project 26