ProBlogger
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.
Laurel Papworth
OCTOBER 8, 2011
On a final note: looking at that Information Page from the Department of Justice Victoria website, its about as far removed from a Social Media Press Release as you can possibly imagine. They haven’t even embedded their own YouTube video. Colour me confuzzled. Now you have to rely on my good will… muhahaha.
Laurel Papworth
OCTOBER 8, 2012
I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.
ProBlogger
MARCH 12, 2015
Prospects are usually eager to answer questions and engage in conversation, unlike online. At a trade show, however, it takes only a few minutes of conversation to get to know someone within your niche or industry and discuss how you can work together to promote each other’s content. Are you getting the most from your event attendance?
Techipedia: Tamar Weinberg
MAY 28, 2010
Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Sure, people don’t want to lose control of the conversation. I’ve seen press releases, non-English releases, and everything else in between.
Webbiquity SMM
FEBRUARY 7, 2012
Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results.
Convince & Convert
SEPTEMBER 20, 2010
Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. Try that with a press release… Nowhere to Run. If nothing else, you’re part of the conversation. Interaction. Wrong approach.&#
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