Conversation Embedding Microblogging Press Release 
Techipedia: Tamar Weinberg
MAY 28, 2010
Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Sure, people don’t want to lose control of the conversation. I’ve seen press releases, non-English releases, and everything else in between.
Webbiquity SMM
FEBRUARY 7, 2012
Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. Social Media and C-Level Executives.
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