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Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Next, Instagram also added the option to include previews of IGTV videos within a user’s regular feed, helping people to discover accounts they follow that are also creating long-form video content.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

If you’re watching in your feed: ? ? Amid protests across the globe, Instagram has become the platform for conversations about racism and how to combat it. Today, more businesses and influencers feel comfortable showing support, raising awareness, and starting a positive conversation on topics and issues that matter to them most.

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7 Brands With a Killer Social Media Campaign

Later

Want to easily find and curate user-generated content for your feed? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. 2: Play Digital’s Engaging Bathtub Challenge.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. It helps with market differentiation A unique brand experience separates you from the competition.

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Why We Still Love Twitter

Likeable

To a certain extent, brands used to be able to establish a broad social tone of voice, and be confident that a generally casual, conversational style would carry across platforms with ease. Whether or not they’re able to solve the problem at hand, JetBlue recognizes that sometimes people just need a sounding board and a dose of empathy.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

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Selling on Instagram: Everything you need to know

Sprout Social

Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling. Doing so allows brands to experiment with new creatives, calls-to-action and Stories-specific offers beyond their regular feed. Influencer marketing. Make your product photos pop.

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