Direct Marketing Observations
NOVEMBER 23, 2010
10 years ago seems so 10 years ago in the world of search, social and mobile. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. In the world of mobile, the evolution has been nothing short of dramatic.
Direct Marketing Observations
OCTOBER 13, 2011
We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Good content is getting lost in the firehose of bad content.
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Direct Marketing Observations
AUGUST 15, 2011
Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society.
Direct Marketing Observations
DECEMBER 16, 2016
Paid social, ugh… Snackable Content-That’s all we want! iot) + (streaming) x (mobile) figure out delivery. There’s content, and then there’s our content. Where does social fit in a brands mobile strategy? Digital transformation, yea, yea, yea… Disruption in mobile.
Direct Marketing Observations
OCTOBER 15, 2010
1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.
Direct Marketing Observations
SEPTEMBER 30, 2014
Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? Little wins are just as important as the big ones!
Direct Marketing Observations
FEBRUARY 9, 2010
People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market.
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