Direct Marketing Observations
OCTOBER 13, 2011
We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Good content is getting lost in the firehose of bad content.
Direct Marketing Observations
FEBRUARY 17, 2011
I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. and that in and of itself can be revealing-sometimes content that you think is going to be worthwhile turns out to be crap.
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Direct Marketing Observations
APRIL 12, 2018
.” This person isn’t as much a thought leader as they are someone who pushes out content like they’re a bot. If we look at Twitter for example, what does 600,000 tweets mean to you? There’s a better way. Look Beyond the Numbers. Does that mean influence?
Direct Marketing Observations
APRIL 12, 2018
” This person isn’t as much a thought leader as they are someone who pushes out content like they’re a bot. If we look at Twitter for example, what does 600,000 tweets mean to you? The face we see the most isn’t an influencer but what I like to call a “frequencer.” There’s a better way.
Direct Marketing Observations
OCTOBER 4, 2017
On other networks, however, see Snap for example, the act of communicating has escalated and changed. Somewhere along the way though, marketers started to misunderstand the platform and treat social media and its content like it was an arms race. So for them, it’s all about the content and the creating of content.
Direct Marketing Observations
JANUARY 12, 2018
Do they share your content? You can come to your own conclusions on that but here are some more qualifying questions that might help you decide and determine true social media influence. Do they enhance your experience? Do they engage? Do you get the sense that they don’t even pay attention to their feed? Are they a SME?
Direct Marketing Observations
NOVEMBER 20, 2013
One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.
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