Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

Analysis 91

Analysis Examples Report Tools 91

Social Media Strategies Summit

SEPTEMBER 9, 2022

For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. The company built a website that spells out precisely what’s in it for owners, including access to: A private Discord community. Adidas: Add Real-World Experiences. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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Process Communities Brands How To 162

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Ignite Social Media

APRIL 13, 2022

Once social media marketing came around, we began hearing phrases like “community-first” social media marketing. This is a similar approach to consumer-first, but community-first is important to consider when building out a social media strategy that’s meant to fuel brand growth and build long-term relationships with customers.

Communities 135

Communities Instagram Brands Education 135

Buffer Social

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Tiffany Yu ’s membership community is a great example of that.

Communities 97

Communities Social Media Tips Education 97

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?”

Authentication 90

Authentication Examples Class Team 90

Ignite Social Media

SEPTEMBER 18, 2023

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

Brands 110

Brands Content UGC How To 110

Sprout Social

MARCH 21, 2022

Guides can help you provide new valuable content and gain more likes, comments and shares long after you initially create your post. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”.

Examples 102

Examples Instagram How To Curation 102

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. Use these copy, image and video ideas as building blocks for your social content. For example: “At Liceria & Co.,

Examples 99

Examples Social Media Skills Team 99

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Immaculate??

Examples 141

Examples Campaign Tips UGC 141

Buffer Social

OCTOBER 31, 2023

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning.

Team 92

Team Communities Repository Analytics 92

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . Broaden your content strategy. Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. Consider Instagram Live collaborations.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI. After reading the content brief, the writer starts researching.

Team 110

Team Examples Marketing Training 110

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. For example, users can place a virtual holiday palm tree in their own spaces, along with several interactive features.

Industry 108

Industry Examples Real Estate Brands 108

Ignite Social Media

MAY 16, 2017

You can read all about it here , but the key takeaway is that as marketers, we really need to have a deep understanding of the people we’re trying to reach in order to create content that’s going to resonate with them—the stuff that makes them think, “Hey! people-first content. Get eyes and ears in the community! They get me!”—people-first

Communities 123

Communities Content Banking How To 123

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 121

Strategy Brands Content UGC 121

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. The first step to using Facebook to communicate with your followers is to create a Facebook Page for your government agency. Example of Page Verification Checkmark. Page Verification. Test Creative.

Communities 130

Communities Engagement Facebook Authentication 130

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration. Beyond posting great content, social media is also a listening tool.

Engagement 149

Engagement Communities Video Tourism 149

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. “We’re That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Eventful 130

Sprout Social

MARCH 20, 2023

That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 85

Communities Company Products Strategy 85

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

Template 52

Template Templates Examples Social Media 52

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples.   Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

Convince & Convert

JANUARY 23, 2014

While many of the images featured are more group shots than solo selfies, the popularity of the program offers a great example for other venues and events to use. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Examples 162

Examples Social Media Content Film 162

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

Communities 100

Communities Content Marketing Community building 100

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. we often get great feedback from our community and can make adjustments and improvements.

Collaboration 85

Collaboration Template Templates Team 85

agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. Create hassle-free entry points.

Communities 113

Communities Social Media Tips Energy 113

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 89

Social Media Content Airlines Authentication 89

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

MAY 25, 2021

When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. This is because they want to reward creative and exclusive content on their platform. Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Experiment!

Instagram 172

Instagram Engagement Content Tips 172

SocMed Sean

JANUARY 13, 2022

It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. In fact, many people have been using TikTok for their content: from celebrities and artists, to cosplayers and even news sites… the list goes on.

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Tips Content Video Hashtag 130