Social Media Strategery

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How to BE a Government Consultant and Use Social Media

Social Media Strategery

Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 ″ consultants. So here’s what I’m going to do – I’m going to let you in on the secret and tell you how you can BE a good consultant in this world and add value to the Gov 2.0

Gov 2.0 94
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A Partial Reading List for PR Students

Social Media Strategery

Those lucky enough to be taking a PR class should be looking forward to discussions about an industry that’s being turned upside down by technology. Doug Haslam - I love Doug’s sense of humor and willingness to call BS on marketing “best practices” that have pervaded this industry.

List 131
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Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. This post or iginally appeared on Hanley Wood’s HIVE for Housing site. Remember, a great idea can come from anywhere.

Startup 50
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Social Media Lessons from a Two-Year Old

Social Media Strategery

The pendulum has swung the other way, especially in the marketing industry. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it.

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Time for a Change

Social Media Strategery

Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. For the government. Ultimately though, I'm think I'm most excited for the start of something new.

Gov 2.0 112
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Why I Hate the Word “Pitching”

Social Media Strategery

For me, it's almost as bad as our industry's most hated word – "spin." Stop blindly "trying to create more buzz" and instead be more of a PR consultant to my client. Maybe it's all of the above. Help the media do their job even if there's no direct benefit for me.

Blogger 106
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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.